Thursday, March 8, 2012

Purpose, Vision, Mission


Purpose, Vision, Mission
Hot in the 80’s and 90’s and a foundation for business plans, mission, vision, and purpose statements can come off as a bit cliché, but in my book still relevant and useful today.

I was recently talking to my friend Kevin Klein (he just acts like a movie star) that works at Amazon about the potential origins of these statements and hypothesizing that big businesses were likely at the epicenter.  Love ‘em or hate ‘em, you decide.  Without question, I see value in doing this type of identity soul searching. Amazon has a set of core values that haven’t changed since their inception including (in no particular order): customer obsession; innovation; bias for action; high hiring bar; ownership; and frugality. Absolutely relevant when you consider their model today and the successes they’ve achieved.

Going down this road for Brimmer & Heeltap has been a little challenging.  I want to avoid pithy fillers and capture our core beliefs and values in a manner that gives us, our team, and community an authentic reality check. 

My purpose statement serves as a reminder of why I am doing this.  The vision statement is something we’ll share internally as a team, in an attempt to capture our aspirations and where we see ourselves down the line.  Lastly our mission statement is what we believe to be true about our DNA and want to share with the community.

Drum roll please...

Brimmer & Heeltap is a neighborhood gastropub that serves as a gathering place for excellent food and beverage offerings with a caring serving style.  Part old school tavern, part neighborhood cafe, it feels like it has always been there.  We cultivate genuine relationships with our guests, crew, community, and environment.

2 comments:

  1. This is strong. I really appreciate the last sentence. Nice work!

    ReplyDelete